11. Winning Appeal Structure Design through Competitive Comparison | For the Manufacturing Industry
Understanding the benefits is not enough; we will put an end to indecision. We will design a structure for presenting 'decision-making materials' that will win in comparative evaluations.
The reason for losing in competitive comparisons is not the performance difference, but rather that "the structure of the appeal does not withstand comparison." B2B purchasing involves multiple people (technical, field, purchasing, management) comparing on different axes, and ultimately, the decision is made based on whether "it can be approved without concern." Nevertheless, many sites simply list specifications and strengths, lacking the axes for comparison (selection criteria) and rebuttal handling (addressing concerns). In this service, we will translate the winning strategies of your products into "comparison axes" and design an appealing structure (order of presentation, evidence, wording) that highlights strengths even when placed alongside competitors. ■ Provided Content (3 points) - Identification of losing patterns in competitive comparisons (reasons for lost orders/comparison axes/misunderstanding points) - Structuring of winning strategies (differentiation axes, evidence, rebuttal handling, materials for approval) - Design of appeal templates (product pages/case studies/FAQs/document formats) Deliverables: Appeal structure design document (comparison axes, messages, evidence design, page outline) Scope/Assumptions: Design centered on 1-2 main products (expandable)/Production and implementation are separate. *Please share the current URL and competitors (as far as you know). We will organize the reasons for losing in comparisons and identify "winning appeal axes."
- Company：アンドワン 本社、東京支社、川崎営業所
- Price：Other
